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Benchmark International Successfully Facilitated the Transaction Between Klorman Industries (Pty) Ltd and The Pops Group (Pty) Ltd t/a Pool Pro

March 12, 2025

Benchmark International is pleased to announce the successful acquisition of Klorman Industries (Pty) Ltd (Klorman) by The Pops Group t/a Pool Pro (Pool Pro)

Founded in 1996, Klorman Industries (Pty) Ltd specialises in providing water treatment chemicals, dispensing systems, and hardware solutions to various sectors, including residential, commercial, industrial, and agricultural. With strong relationships with key customers such as Sydney Water, South Australia Water, major poultry producers, agribusinesses, and swimming pool supply outlets, Klorman has established a trusted and recognisable presence in the market.

With a legacy spanning over thirty years, Pool Pro has established itself as a trusted provider of an extensive selection of pool chemicals, accessories, and equipment tailored for pools and spas. Having evolved from its humble beginnings as a family-run business, Pool Pro now proudly offers its services beyond the Australian borders, reaching customers in the Pacific Islands and New Zealand. 

Our Business is Selling Your Business.

Owner of Klorman, Pierre Van der Poel, commented on the transaction: Taking a complex business to market has its challenges, but we were lucky to have teamed up with KlBenchmark to help us through the process and get the business sold. The manner in which Benchmark communicated and prepared the information was outstanding. A key aspect for me was the way Benchmark presented the business to the market and how they protected the data; at no stage was I in any doubt. It was an interesting and exciting journey, and we achieved a great result. Thank you to all at Benchmark.

Johann Haasbroek from Benchmark International added: We are immensely proud to announce the successful sale of Klorman, a reputable and well-established company in the Australian market that supports various sectors. It has been a great privilege to support our client throughout the sale process. We extend our best wishes to both our client and Pool Pro as they embark on this exciting new chapter. We are confident that Pool Pro will build on the strong foundation and successes established by Klorman, guiding it into the next growth phase.

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