PUSHTech Client Testimonial

Benchmark International facilitated the transaction between PUSHTech and Cendyn. Watch as Gerry Haag and Carlos Moncho, former shareholders at PUSHTech, discuss why they opted to work with an M&A adviser, what Benchmark International brought to the table, and where PUSHTech is now with the assistance of an acquirer.

PUSHTech, a remote company with shareholders based in Barcelona and Mallorca, is a cloud-based customer data platform (CDP) and CRM platform. Its suite of integrated products offers hotel-specific functionalities, including email marketing, marketing automation, hotel CRM, guest journey automation, and sales CRM.

Cendyn is a catalyst for digital transformation in the hospitality industry, helping hotels drive profitability and guest loyalty. Its integrated technology platform aligns revenue, eCommerce, distribution, marketing and sales teams with centralised data, applications, and analytics. The company has offices located in the USA, UK, Paris, Singapore, and India, and serves tens of thousands of customers across 143 countries.

With the original founders of PUSHTech deciding now was the time to sell the business as they were at a stage in their lives where they wanted more security, they looked to Benchmark International to help them find a suitable acquirer for the business.

After Benchmark International had generated numerous offers, the clients opted for Cendyn. Since the acquisition, the company has invested heavily in additional team members, more resources, additional marketing, and further professional processes, enabling the company to grow very quickly, on a global basis.

Summing up the process, Gerry Haag said:

“So I would 100% recommend Benchmark, because Benchmark has everything that you need. It has reach [and] access to that global buyers market. I really enjoyed the people I was involved with, which is halfway to Rome. So, if you click together as people with your teams, I think you can achieve great things. So that's what happened with us and that's why I can highly recommend.”

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