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PUSHTech is a cloud-based customer data platform (CDP) and CRM platform offering a suite of integrated products with hotel-specific functionalities including email marketing, marketing automation, hotel CRM, guest journey automation, and sales CRM.
Cendyn is a catalyst for digital transformation in the hospitality industry, helping hotels drive profitability and guest loyalty. Its integrated technology platform aligns revenue, eCommerce, distribution, marketing and sales teams with centralized data, applications, and analytics. The company has offices located in the USA, UK, Paris, Singapore, and India, and serves tens of thousands of customers across 143 countries.
Cendyn is backed by Accel-KKR, a technology-focused private equity firm based in Silicon Valley.
The acquisition of PUSHTech reinforces Cendyn’s dedication to growth and advancement in the CRM landscape.
Carlos Moncho, CEO at PUSHTech, commented: “We are incredibly excited about joining forces with Cendyn. The combination of Cendyn’s CRM heritage and our technology advancements put us in strong stead to drive CRM innovation for our industry. With a combined focus on driving loyalty and profitable revenue for our customers, we’re excited about the opportunity this acquisition offers to our industry.”
Jack Blaha, CEO at Cendyn, said: “By seamlessly integrating PUSHTech’s next-generation technology into Cendyn’s portfolio, we are poised to elevate the industry’s standard for hoteliers seeking to amplify their sales and marketing CRM capabilities. Our customers are centered around their guests, and our mission is to empower them to refine the guest experience through sophisticated technology and services. This acquisition doubles down on that mission, and we’re thrilled to explore the boundless potential of PUSHTech to bring it to fruition.”
We are incredibly excited about joining forces with Cendyn. The combination of Cendyn’s CRM heritage and our technology advancements put us in strong stead to drive CRM innovation for our industry. With a combined focus on driving loyalty and profitable revenue for our customers, we’re excited about the opportunity this acquisition offers to our industry.
- Carlos Moncho, Push Technologies SL
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With the original founders of PUSHTech deciding now was the time to sell the business as they were at a stage in their lives where they wanted more security, they looked to Benchmark International to help them find a suitable acquirer for the business.
After Benchmark International had generated numerous offers, the clients opted for Cendyn. Since the acquisition, the company has invested heavily in additional team members, more resources, additional marketing, and further professional processes, enabling the company to grow very quickly, on a global basis.
Summing up the process, Gerry Haag of PUSHTech said:
“So I would 100% recommend Benchmark, because Benchmark has everything that you need. It has reach [and] access to that global buyers market. I really enjoyed the people I was involved with, which is halfway to Rome. So, if you click together as people with your teams, I think you can achieve great things. So that's what happened with us and that's why I can highly recommend.”
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