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Benchmark International Successfully Facilitated the Transaction Between Campfire Group Limited and Literacy Capital PLC
August 13, 2024
Benchmark International is delighted to announce that Manchester-based Campfire has secured a significant minority investment from Literacy Capital.
Campfire was founded in 2019 by Alex Brown and Joe Gradwell and is a full-service, digital marketing agency specialising in influencer marketing and short form video content. Campfire provides technology and data-led influencer marketing services, with the business’ proprietary trend spotting and prediction tool, Spark, at the core of its service offering.
The business has completed over 10,000 influencer collaborations to date, generating market leading engagement rates and return on investment for its clients. The service offering includes influencer marketing, strategy, organic social, paid media, content creation and data analytics.
London-listed Literacy Capital is an investment trust that was co-founded by Paul Pindar and Richard Pindar in 2017. It has been the top-performing listed investment trust over the last three years with a current market capitalisation standing at around £300m.
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The investment from Literacy Capital will support Campfire's continued growth, both organically and via strategic acquisitions, with a focus on its technology-centric proposition.
Alex Brown and Joe Gradwell will remain with the business, while Jim Brigden (non-executive chairman) and Paul Cooper (non-executive director) join the business at completion, bringing marketing and digital media related experience from successful operational and advisory roles at Brainlabs, I Spy, The Search Works and Overture.
The transaction is Literacy Capital's 24th platform investment since the inception of the fund in 2017.
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