Benchmark International Successfully Facilitated the Transaction Between General Wine and Liquor Limited and Drinks21.

Benchmark International is pleased to announce the acquisition of General Wine and Liquor Limited by Drinks21.

Located in Liphook, United Kingdom, General Wine and Liquor is a distinguished leader in the wholesale and retail distribution of high-quality alcoholic beverages, offering an extensive portfolio of wines, spirits, and beers sourced from renowned producers across the globe. Since its launch, the company has built a reputation for excellence, delivering premium products to both businesses and individual customers.

Based in Ascot, Berkshire, United Kingdom, Drinks21, founded in 2008 by Steve and Gail Brogan, is a family-owned leading wholesaler of alcoholic beverages. As a key part of the broader Drinks21 Group, the company leverages its strong history of successfully supplying a diverse range of major global drinks brands, specialising in the wholesale distribution of wines, beers, spirits, and other alcoholic beverages.

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Drinks21 Co-Founder, Stephen Brogan commented: “We were looking for something more local, in the UK, the time was right for the former owners of the General Wine Company to exit, and we now have a new string to our bow in supplying the on-trade in the UK. We have built our specialism in importing and distribution. Our strengths are in that, but we have long standing careers in UK on-trade wholesale, and we are very excited to add this back into our business.”

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