Insights

Benchmark International Successfully Facilitated the Transaction Between Complete Marketing Resources, Inc. and VIV

May 18, 2022

The seller, Complete Marketing Resources, is a leader in the web design, search engine optimization and online marketing space, specializing in the automotive industry. Established in 2008, CMR boosts an impressive portfolio of over 600 auto shops that benefit from their wide range of services.

The buyer, VIV, offers their clients a suite of digital marketing solutions across the U.S. VIV’s mission is to help businesses grow their sales. “As VIV strives to offer companies best-in-class marketing solutions that support all stages of the selling process, CMR, Inc brings a talented team and cutting-edge programming that bolsters our offering and expands our geographical reach across the U.S. CMR, Inc will continue to have the same great service and more by joining VIV,” said Allan Noe, Managing Partner, of VIV.

“The team at Complete Marketing Resources carved out an impressive niche in the automotive digital marketing vertical. Their hard work and dedication to their clients established them as a leader that did not go unrecognized. VIV sees the value of adding them to their already robust suite of services. A great result for both parties”.

– Matthew Kekelis, Director, Benchmark International

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