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Benchmark International Successfully Facilitated the Transaction Between Grassy Handels GmbH & Co. KG/Slumbersac Trading Ltd. (trading as Schlummersack) and empact brands GmbH
September 11, 2023
Benchmark International is pleased to announce the acquisition of Schlummersack’s e-commerce business by empact brands.
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Schlummersack, based in Plauen, Germany, is one of the leading brands for high-quality baby clothing. The company specializes in the production of sustainable and innovative baby sleeping bags, which are sold online throughout Europe.
In August 2023, empact, which already successfully distributes the TupTam brand in the same sector, acquired the Schlummersack e-commerce business from Karina Grassy. Ms. Grassy will continue to assist the new owners as advisor. Managing Director of Schlummersack, Elke Kramer, will continue her role within the empact group.
empact brands, based in Düsseldorf, Germany, is a specialised consolidator of sustainable brands in two sectors: kids and pets. With the acquisition of Schlummersack, empact aims to leverage synergies within its group of brands.
Karina Grassy commented on the transaction: "I am delighted that Schlummersack has become a member of empact brands. Among several options we felt very comfortable with empact as they understand our business and saw the potential of our brand within their group. I would like to thank Benchmark International for identifying this buyer and their dedicated work and support throughout the transaction process.”
Ferdinand von Hammerstein from empact added: “We are very pleased with the outcome of this transaction. From the first meeting we were convinced of the cultural fit and the synergy potential. We would like to thank Benchmark International for introducing this great opportunity to us.”
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