Benchmark International Successfully Facilitated the Transaction Between Newgroup (PTY) LTD and Sunpac (PTY) LTD for the Product Brands: Sela, My Natural and Muthi Medicine

Benchmark International is pleased to announce the transaction between NewGroup and Sunpac (Pty) Ltd, with Sunpac acquiring NewGroup’s Sela, My Natural and Muthi Medicine brands.

NewGroup (Pty) Ltd is a private company owning several brands in the complementary medicines and natural beauty sectors, including Herbex. The brands acquired include a range of specialty teas, hair care solutions, and natural herbal remedies, all traded extensively throughout South Africa and internationally.

Eddie Bisset, Chief Executive Officer for NewGroup, commented on the transaction, saying, “I would like to thank the full Benchmark team for the smooth facilitation of the sale of our three brands. The level of professionalism displayed by everyone from start to finish is unparalleled. As a seller, we were guided every step of the way, with no pressure or unanswered questions. Every concern, query or change of strategy was met with prompt and courteous responses.”

Shaun Laffer, Chief Executive Officer for Sunpac, remarked, “The process of acquiring the brands from NewGroup was well managed by the Benchmark team and was executed in line with the tight timelines set out by the parties. NewGroup effectively managed all the interactions between the parties in a professional and obliging way, and we found the team a pleasure to work with.”