Benchmark International Successfully Facilitated the Transaction Between Suttons Seeds Limited and BVG Group

Benchmark International is delighted to announce the sale of Suttons Seeds (Suttons) to Thompson & Morgan (T&M) owner, BVG Group (BVG).

Suttons Seeds is one of the UK’s best-known household names, with a pedigree stretching back to 1806 and a Royal Warrant granted by Queen Victoria in 1858. It is a long-established supplier of gardening and horticultural products, with a reputation for producing fine quality seeds, plants, and a very wide range of gardening equipment.

BVG, is an award-winning multichannel retailer selling via online, B2B distribution, catalogues, off page, newspaper reader offers, marketplace and digital advertising. The acquisition makes BVG one of the largest global gardening brands, with estimated sales of £150 million this financial year.

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The acquisition of Suttons, along with its associated horticultural brands – Suttons, Dobies, and the Organic Catalogue – has been completed by BVG subsidiary Thompson and Morgan. Suttons is to carry on its business at its South Devon production site, with an assurance for all jobs being retained.

David Robinson managing director at Suttons, commented: “We are delighted that Suttons has found a new home with T&M which not only ensures the continued growth and success of Suttons but also retains the business in Paignton. Rufus Roberts and I have enjoyed the enormous privilege to own and run this wonderful company since 2014 during which time we have worked with an incredible team of people who will now continue their journey with T&M after a short handover from ourselves.”

Chris Wright, joint managing director of T&M also said: “The combined horticulture, eCommerce and multichannel marketing skills of these renowned brands are forecast to generate over £80m in revenues in FY21, dwarfing the nearest online competitor and enabling the group to offer consumers the largest range, best prices and service to the gardener.”

On behalf of everyone at Benchmark International, we would like to wish both parties every success for the future.

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