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Ashleigh Kirsten
Hoavda
Ashleigh Kirsten
Hoavda
Suite 500
Tampa FL 33607
About
Ashleigh Kirsten is a Director and a member of the Executive team at Benchmark International, where she advances the global M&A company’s mission by seeking and closing deals with business owners and CEOs looking to sell, merge or grow their companies. Her distinct relationship-building style cultivates trust with potential clients, driving an expanded portfolio and increased revenue from closed transactions.
She holds a Bachelor of Science in Nursing from St. Petersburg College, an Associate of Science in Nursing from Hillsborough Community College, and Associate of Arts in General Studies from Florida State University.
She holds a Bachelor of Science in Nursing from St. Petersburg College, an Associate of Science in Nursing from Hillsborough Community College, and Associate of Arts in General Studies from Florida State University.
Success
Between 2018 and 2021, Ashleigh led business development and sales efforts for home health and hospice care organizations. As Regional Director of Sales and Business Development for Pinnacle Home Care, the largest in Florida, she transformed the company’s lowest-performing region into the top in the state, exceeding revenue goals by 200 percent and delivering 70 percent of the company’s growth. She forged strategic partnerships and diversified revenue streams through a transitional care management program and remote patient monitoring technology. She more than doubled the sales force and increased their overall performance by 66 percent through improved training.
Ashleigh came to Pinnacle from Seasons Hospice and Palliative Care, where she oversaw three counties in Tampa, increased patient volume, and launched an innovative inpatient hospice care unit at Baycare Health System. She was previously a sales representative for Chapters Health System, where she increased her territory by 33 percent.
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Education
St. Petersburg College - BSN, Nursing, summa cum laude
Hillsborough Community College - ASN, Nursing, summa cum laude
Florida State University - AA, General Studies, Business & Psychology
Experience
She began her career in clinical sales and business development at iProcedures, the first cloud-based anesthesia EMR company, where a former colleague recruited her to translate clinical needs into product development insight. Soon, her drive and clinical acumen led her to take on account management, where her sales model supported the start-up to scale forty-fold to $20 million in revenue. The company became a Black Book Leader and was named the Best in KLAS #1 anesthesia vendor.
Ashleigh recently navigated the process of selling her company, AK Consultants & Healthcare, LLC, by finding a partner that fit culturally and was poised to take the seven-figure consultancy to new heights. Ashleigh founded and served as CEO of the nation’s only full-service growth management company for post-acute care healthcare businesses. Called to bring together healthcare talent and harness their collective insight and perspective, Ashleigh started the consultancy in 2017 and expanded its service offerings to include business development, recruitment, marketing, operations, and acquisition management. Following its 2024 sale to Griffin Resources, she remains a Board Advisor, counseling on growth initiatives and increasing sales.
Passion
Ashleigh brings to her never-lose growth mindset a wealth of clinical knowledge honed from fourteen years as a registered nurse. Encouraged to keep learning by a mentor, her bedside experience spanned numerous departments. Working at hospitals including St. Joseph’s Hospital, Edward White Hospital, All Children’s Hospital, Bayfront Medical Center, and University Community Hospital, she became a charge nurse only three years into her career.
Ashleigh singlehandedly raised her three children in the Tampa Bay area and is proud they are all competitive athletes. She loves her 6-year-old French bulldog, Rocky, playing tennis and watching any Tampa Bay pro sport.