Simone Musgrave

BENCHMARK INTERNATIONAL SUCCESSFULLY FACILITATED A SALES AND DISTRIBUTION AGREEMENT BETWEEN MUSGRAVE CRAFTED SPIRITS (PTY) LTD AND AN INTERNATIONAL SPIRITS COMPANY

Benchmark International is pleased to have successfully facilitated a sales and distribution agreement between Musgrave Crafted Spirits (Musgrave) and an international spirits company.

Musgrave is a niche producer of ultra-premium spirits. The entrepreneurial founder has been legendary in creating a brand that symbolises a lifestyle desired by many. Targeting the millennial market, Musgrave has succeeded in creating a brand that trends on social media, sets new standards of sophistication, and is coveted by all who know quality.

Working with contract spirits producers, Musgrave initially developed two craft gins, continuing with creating two new brandy variants currently being introduced to the market, and which has won awards since the first week of being released. Products are sold to national retailers and hospitality chains, and are categorised as ultra-premium spirits, commanding high profit margins.