Software Industry

We are incredibly excited about joining forces with Cendyn. The combination of Cendyn’s CRM heritage and our technology advancements put us in strong stead to drive CRM innovation for our industry. With a combined focus on driving loyalty and profitable revenue for our customers, we’re excited about the opportunity this acquisition offers to our industry.

By seamlessly integrating PUSHTech’s next-generation technology into Cendyn’s portfolio, we are poised to elevate the industry’s standard for hoteliers seeking to amplify their sales and marketing CRM capabilities. Our customers are centered around their guests, and our mission is to empower them to refine the guest experience through sophisticated technology and services. This acquisition doubles down on that mission, and we’re thrilled to explore the boundless potential of PUSHTech to bring it to fruition.

I would like to thank Benchmark International for their persistence, and focus during this transaction. As is often the case, this transaction faced numerous challenges during each stage of the process. The Benchmark team remained focused, and leveraged their experience to maintain forward progress during difficult times of the process.

Benchmark International’s hands-on approach during all aspects of the transaction process was fundamental in our successful deal closing. Benchmark’s industry knowledge and relationships proved to be highly valuable as they assisted us in identifying a buyer that fits our innovative culture and provides Conarc with the resources necessary to continue the company’s trajectory of rapid growth.

We weren’t looking to sell our company or be acquired or partner with anybody. We had such a good business model and profit model that we felt like it was impossible for anybody to offer what would make sense for us… Benchmark International changed that equation. They knew the business and the process; things we would have never known. We probably would have left cards on the table if we didn’t have Benchmark in the process.